National Geographic : 1914 Sep
Unharmed in the Midst of the Great Salem Fire because Roofed with J-M AsBESTOS ROOFING " The Roll of Honor" Flying sparks and burning embers were literally showered upon the roof of this raw cotton storehouse of the Naumkeag Steam Cotton Co., located in the midst of the recently flame-swept area of Salem, Mass. Buildings all around it were burned to the ground, as the photograph shows. Yet this building was absolutely unharmed because protected by J-M Asbestos Roofing. What greater proof of a roofing's fire-resisting ability could possibly be demanded? There is a lesson to be drawn from every great catastrophe. The lesson to you of the great Salem fire-where whole sections were actually wiped out because buildings were roofed with wood shingles or other fire assisting roofings-is this: Do not use wood shingles or other inflammable roofing. Do not be deceived, by low first cost, into buying any thing but J-M Asbestos Roofing-the roofing of known quality the roofing that will not fail you should the fire test ever come the roofing that spells economy for you because of the years of service it affords and the fact that it never requires painting or repairing. If you prefer shingles, use J-M Transite Asbestos Shingles. They will give you abso lute fire protection, and a stone roof that cannot disintegrate. Add greatly to artistic appear ance because of their attractive and permanent colors. Write Nearest Branch Today for Descriptive Booklet 4194 H. W. JOHNS-MANVILLE COMPANY Manufacturers of Asbestos Stucco; Pipe Coverings; Cold Storage Insulation; Water-proofing; Sanitary Specialties; Acoustical Correction; Cork Tiling, etc. Albany Chicago Detroit J Louisville New York San Francisco Baltimore Cincinnati Indianapolis Milwaukee Omaha Seattle Boston Cleveland Kansas City Minneapolis Philadelphia St. Louis Buffalo Dallas Los Angeles New Orleans Pittsburgh Syracuse 2645 THE CANADIAN H. W. JOHNS-MANVILLE CO., LIMITED Toronto Montreal Winnipeg Vancouver "Mention the Geographic-It identifies you."