National Geographic : 1914 Oct
UNCOMMON CAR Any motor car is a source of pleasure. A few motor cars are a source of pride. A possession is doubly prized when it is uncommon, as well as excellent. The Uncommon Car is more than an excellent car. It is rare, as well as fine. In America, motor cars, like almost everything else, are produced in large quantities. The Locomobile is an interesting exception. The Locomobile is an uncommon car because it is produced in small numbers. The fixed policy is to concentrate on a few fine cars, not more than Four Cars a Day. Only one motorist in every three hundred owns a Locomobile. The fact that only one thousand Locomobile closed cars have been produced in ten years also illustrates the Locomobile idea of Quality instead of Quantity. Limiting our production of fine motor cars enables us to specialize in details; enables us to express the requirements of those Families who are accustomed to the note of Individuality in all their selections. Uncommon Interiors, in wide variety, are designed by Mr. John J. Petit of New York, and finished in French Tapestries, English Broadcloths, French Velvets and Velours, selected and imported exclusively for Locomobile users. Lighting Fixtures by the Tiffany Studios. Adequate and becoming interior lighting effects. Silk Curtains, Laces, Braids, and Carpets woven specially to match the individually decorated interiors. Durable and finely finished Coach Work. Designs executed after the manner of the leading Foreign and American stylists. Tte LOCOMOBILE COMPANY ofAmerica MAKERS OF FINE MOTOR CARS PRESS OF JUDD & DETWEILER, IINC.