National Geographic : 1914 Oct
l An Advertisement to Manufacturers, '"Merchants and Professional Men 'o of a cent will buy Prestige ANY firms who have the best equip k ment money will buy, who do quality things in a quality way, still buy sta tionery on price consideration alone, strange as it may seem. And they do this, notwithstanding the fact that Sthe letters they mail are the repre sentatives of their firms who make the most frequent calls on their customers or clients. Take a Pencil and Paper and Figure it Out QA fair cost of ordinary paper is about $1.50 to $2.00 per thousand sheets. On that basis Old Hampshire Bond would cost from 1/10 of a cent to 1/20 of a cent more per sheet. Your own figures will prove what would be the cost compared with the paper you use. (.Not counting your time in dicta tion, a series of five letters will cost you at the very least 20 cents (for your stenographer's time). To have these letters on Old Hampshire Bond will cost just a Y cent more, or 203c. For that extra I4 cent you have expressed to your five customers, subtly yet forcibly, the standard of your business. The appearance and "crackle of quality" of Old Hampshire Bond cannot be disregarded. No man who is not proud of his business and its good name feels any incentive to use Old Hampshire Bond. HAMPSHIRE PAPER COMPANY SOUTH HADLEY FALLS, MASSACHUSETTS THE ONLY PAPER MAKERS IN THE WORLD MAKING BOND PAPER EXCLUSIVELY (,If you are a buyer of business stationery, we would like to extend to you the privileges of our Service De partment. Simply write us using your present letter head and ask for our "Service Helps" and we will send you from time to time Bulletins of interest to you whether you use Old Hampshire Bond or not. Or a simple request will bring you the Old Hampshire Bond Book of Specimens-a book assembled and bound up to interest business men. "Mention the Geographic-It identifies you."