National Geographic : 1914 Oct
The Chalmers Foundry. Drawn from life by H. L. Grout The roar of giant furnaces; the hiss of hot metal in molds; great portable crucibles filled with glowing metal-all in a great room through which move many busy men, working rapidly but without confusion. This is the Chalmers Foundry; one of the largest in the automobile industry. Here are made the castings for Chalmers cars-made of the best metals blended by the Chalmers experts. Foundrymen have said the department in which Chalmers castings are made reaches the highest degree of foundry efficiency. Automobile engineers-building competing cars-have pronounced Chalmers castings not excelled by those in any other car at any price. We could buy ready-made castings that would do. And, as a rule, the buyers of our cars would never know the difference. But we can't afford to take chances. By building Chalmers castings in the Chalmers shops we know they are the best that can be made. And because the Chalmers quality output is big, we can make Chal mers high quality castings as cheaply as-if not cheaper than we could buy lesser quality castings outside. Most Chalmers owners have never given a thought to the castings in their cars. That's because they are "Quality First" castings. In the Chalmers Foundry as elsewhere throughout the Chalmers Fac tory, we build "Quality First" parts-not to be able to boast about those individual parts, but so that Chalmers owners will be able to boast about the satisfactory service of Chalmers cars. Our No. 25 issue of "Chalmers Doings" contains splendid photographs and complete description of the 1915 Chalmers cars. Send for it to-day. 1915 "Light Six"-$1650 1915 "Master Six"-$2400 Fully equipped,f. o . b . Detroit Chalmers Motor Company. Detroit "Mention the Geographic-It identifies you."