National Geographic : 1914 Nov
Q How 0 Sciences labor in the Cause of Better Light EXPERIMENTING side by side with the chemist who searches the rare metals for a new filament-with the spectroscopist who "puts the rainbow under the microscope" to test a new light's quality -the physicist, the metallurgist, the en gineer and workers in many fields of science labor unceasingly in our Research Labor atories at Schenectady, where MAZDA Service centers. For to better the light that you enjoy-to make it brighter and even more inexpensive, is the chief mission of MAZDA Service. And so this chosen corps of experts studies and tests and experiments, day after day-searching incessantly to find and to supply to the various makers of MAZDA Lamps the newest ideas in lighting, and to direct them to the best materials and the most efficient methods of construction-so that every MAZDA Lamp, buy it where you will or when you will, may always represent the best lamp that science has developed up to that time. GENERAL ELECTRIC COMPANY MAZ DA Not the name of a thing' but the mark of a Service" "Mention the Geographic-It identifies you."