National Geographic : 1914 Nov
SY^a kUT) Emperor William Speak as Authority? the trained man who knows how to find the truth of things quickly to tell you why Russia counts on an uprising of the Slavs against Austria; why Italy refuses to take sides with Austria; why Belgium, Switzerland and Holland are called the "buffer" states; why Belgium is called the "Cock Pit" of Europe, and he will turn straight to the one book of complete, condensed, authentic information-the New Encyclopaedia . Britannica (29 volumes, 41,000 separate articles). , Franz Joseph The serious-minded reader who owns this famous work is not content with mere newspaper reports of the fighting day by day. He gets at the causes of the war-the story of the personal ambitions, diplomatic in trigues, national fears and racial hatreds that brought on this catastrophe which affects the whole human race, not only the living, but many generations to come. He turns to the article on Germany and reads of the federation of the German states and the birth of the Empire; of its war with Austria, now its ally, and how the sudden rise of Germany, under Bismarck's leadership, upset the balance of power on the Continent. He learns how Austria got its foothold in the Balkans. He turns to Russia and learns about the Czar's aspirations in the Black Sea area, and to England and learns of her long diplomatic effort to maintain the political equilibrium among five envious powers. Our New Booklet Tells This Extraordinary Story "The Britannica Book of the War" gives the only authoritative review of events in Europe which have nowi resulted in calling 17,000,000 men into the field. This booklet, just off the press, consists of 76 pages, and all of the information in it is taken from the New Encyclopaedia Britannica. For your convenience we attach a coupon, which we invite you to fill in and send to us. "Mention the Geographic-It identifies you."