National Geographic : 1914 Dec
HY don't you use Old Hampshire Bond for your business correspondence?" When you ask a man who uses ordi nary stationery that question the usual answer is either, (1) "Really, I don't know why 'they' don't," or (2) "My busi ness will not warrant it." 4I Too many business men con sider the appearance of their letters with absolute indifference. They do this notwithstanding the fact that their letters are their representatives who make the most frequent calls on their customers or clients. 4I Old Hampshire Bond is the Standard Paper for business stationery. It is loft dried. Only the best material is used. Thousands of substantial business firms use it exclusively, because they find it is the kind of paper which expresses subtly, yet forcibly, the standards of their business. There is a crackle of quality about a letter written on Old Hampshire which cannot be mistaken. 41 Although it is such good paper, it may surprise you to know it will cost only 1/20 to 1/10 of a cent more per letter than the paper you are now using. A series of five letters, at the very least, costs you 25 cents (for your stenographer's time and postage). On Old Hampshire Bond the cost would not be more than 252 cents-you have paid Y cent (2%) to insure the efficiency of your five letters. 41 If you would like to know more about Old Hampshire Bond, write us on your present letterhead and ask for our "Book of Specimens "-a book assembled and bound up to interest business men. HAMPSHIRE PAPER COMPANY SOUTH HADLEY FALLS, MASS. THE ONLY PAPER MAKERS IN THE WORLD MAKING BOND PAPER EXCLUSIVELY "Mention the Geographic-It identifies you."