National Geographic : 1914 Dec
You want to know the merits of The Great War, of course What you get in the newspaper is only the story of one day or of a few hours of one day, and imperfect at that. You cannot understand this great war by reading a newspaper any more than you can appreciate a symphony or an opera by seeing in print a bar or a phrase from it. To understandthe present or to fore cast the future you have got to know something about the past. You don't hire office help without learning something of the record of the man you're taking on. You judge how he'll work for you by how he has worked for others. So to know something about the war now you must learn what led up to it; you must get some idea of the diplomatic and military history of Europe in the past two generations; you must know the political under-currents and interna tional cross-purposes and rivalries in which the war has found its mainsprings. To give you this foundation to build on we will send you free upon request "The Britannica Book of the War" This is a 76-page book with 20 portraits and sketches of prominent European figures in the present war and in the doings that this war grew out of-from Bismarck and von Moltke to Admiral von Tirpitz and Viscount Kitchener and Field Marshal French and General Joffre. It tells you also about strategy and tactics, about submarines and heavy mortars, about the different rifles used by the various armies, equipment and organization. In a few words it gives you an interesting, connected narrative of the military, racial and commercial rivalries in recent European history, and it describes the diplomats, the armies and navies that are the tools for making war. This book of the war quotes from and sums up a small part of the material in that great work, The Encyclopaedia Britannica (11th Edition) This BOOK of the WAR contains some 150,000 words. In the BRITANNICA itself you will find the equivalent of five good sized volumes of matter dealing with the nations that are at war, their leaders in war and peace, their armies and navies, their internal politics and their external policies. The book we send you for the asking gives you merely a glimpse of what there is in the Britannica on the war. If you will test the Britannica itself or ask any of the 70,000 individuals who bought it and have tried it, you'll find that this great Encyclopaedia is an interesting and valuable means of being sure on every other subject you may want to know about, whether it is something that occurs to you now, or something that you are as uninterested in now as you were a few months ago in the Balance of Power or the neutrality of Belgium or modern siege artillery Every one of these subjects is treated in the new Britannica by a writer who knows the subject thoroughly and conveys his information simply, clearly and attractively. You will enjoy reading articles in the Britannica in the same way you enjoy the conversation of the few big, successful, broad men and women of your acquaint ance who are never tiresome but always instructive, easy to understand, stimulating-good to meet. That's ex actly the kind of people who wrote the new Britannica. Cut out the Coupon and mail it today Encyclopaedia Britannica N.G.M.-3 120 West 32d St., New York Please send me, free of cost, " The BritannicaBook of the War." N ame....................... ............ Street.......... .. .... .... .... .... .. .. City...................................... State.................................. "Mention the Geographic-It identifies you."