National Geographic : 1915 Jan
An Unprecedented Situation S WE are about to prepare for a new printing of the Encyclopaedia Britannica, we are confronted with the fact that there is a forty per cent. increase in the cost to us of India paper, and the leather manufacturers have notified us of an embargo placed by Great Britain upon the exportation of leather. Furthermore, many of the beautiful double-page maps have hitherto been printed at the famous geographical house of Justus Perthes at Gotha, Germany, of which no more can be obtained until after the war. Meanwhile, the demand for the new Encyclopaedia Britannica is still unsatisfied. This is so because the book is a good book and is sold at popular prices and on easy terms. The last printing of the new Encyclopaedia Britannica was completed some months ago, and 7,500 sets of 29 volumes were distributed to buyers as rapidly as the binders could supply them. Of this last printing we still have on hand less than fifteen per cent. In A Few Weeks All Sets Now On Hand Will Have Been Sold And We Then Shall Have To Take Orders Subject To Delay In Delivery We have often pointed out that the production of a comparatively small edition of 5,000 sets (145,000 volumes) takes four months' time. The India paper has to be made, the skins for the beautiful leather bindings are bought abroad, imported, and then prepared as covers, and the press work and the binding contracted for and organized well in advance. We will have to pay more for paper and more for leather and, therefore, we shall have to charge the subscriber more. This increase in the selling price will be inevitable because of circumstances over which we have no control. Therefore: First: Those who want a set of the new Britannica at the present price should place their order at once because the next printing will of necessity be sold at a higher price. Second: The sets now on hand will last but a few weeks and no new copies can be completed, if the work is begun at once, inside of four months. In other words, those who expect to buy the work some day, but who put the matter off, will not only have to wait for the next printing, but they will have to pay a higher price based upon the higher prices of materials. If You Wish to Investigate This Great New Book, Send Us Your Name and Address We will send you a most interesting ac count of the publication of this work, which was first issued in 1768-71. It will give you something of the book's wonderful history, of its suc cessive appearances during almost 150 years ("always increasing its sale, its usefulness and its influence")-how this new IIth Edition, published by the Cam bridge University Press, of England, was written, and the names and achievements as workers and pioneers and experts of its I,5oo writers drawn from all lands-the kind of information it gives, its up-to-date ness, its authority, its universal usefulness, its world-wide outlook, and what it gives you about the causes of the war in Europe, its magnificent full-page plates and modern maps, its practical utility in every direction, how it is printed on the now famous thin India paper (described as "an inspiration of genius," because it made a large quarto volume as easy to handle as a magazine), how it is bound, packed and shipped, who and what classes of Americans have bought it, and what they say of it; what is said of it by great educators like ex-President Eliot of Harvard, great lawyers like Joseph H. Choate, great men of business like E. H . Gary, great authors like G. W . Cable and Owen Wister; who are the men and women who own it in your own state, and county, or your own town (if you want their names). The story of the publication of the new edition of the EncyclopaediaBritannicais a veritable romance of modern industry. Merely to receive all the facts about it is to supply yourself with information about an enter prise "which has placed the whole world under an undying obligation." ---------------------------- Encyclopaedia Britannica, N.G.M. 4 120 W. 32d St., New York I am interested in the new Encyclopaedia Britan nica and shall be glad to receive by mail full par ticularsabout it. N ame.......................................... Street........................................... City...................... State................ "Mention the Geographic-It identifies you."