National Geographic : 1915 Mar
COPYAHT1915BY THEPROCTER & GMBLECO,CINCINNATI HE hostess whose linens win the admiration of her Sguests is blessed with something more than good taste. She is twice-blessed in knowing the value of Ivory Soap for keeping delicate fabrics like new. Fine linen cannot stand the effect of ordinary soaps. Free alkali, unsaponified oil and inferior materials soon discolor and destroy the minute threads and fibers. The only way to wash such pieces safely and beautifully is to use soap that is mild, pure and of the highest grade. That, as you know, is Ivory. To Wash Fine Linen Use water that is warm, not hot. If the water is hard, soften with borax. Make a thick lather with Ivory Soap. Do not rub the soap on the fabric. Soak the pieces thoroughly in the lather; then rub the spots gently with the hands, sousing the material up and down in the suds. Rinse in several warm waters until all traces of the soap are gone. Rinse once again in boiling water, followed imme diately by a rinsing in as cold water as you can obtain. Hang in the sun, if possible, but do not let the linen dry completely. Iron without sprinkling. IVORY SOAP.. ... 990 %PURE n~' ,~ "Mention the Geographic-It identifies you."