National Geographic : 1915 Apr
HE WHO USES CYPRESS BUILDS BUT ONCE SO MANY PEOPLE KNOW so little about woods (and their relative values-How is it with you?) SO MANY PEOPLE THINK \\f ' that "LUMBER IS LUMBER"-(How often do YOU specify the kind of wood you want used by your builder?) SO MANY PEOPLE BELIEVE that frequent Repair Bills are "Necessary Evils" that we believe we are doing a public service in informing you and other intelligent people on ("THE WOOD ETERNAL") HERE IS CYPRESS VS. AN IRON PLUG: About 110 years ago, when Louisiana was a French Province, the Water Mains of New Orleans were CYPRESS logs, 18 feet long by 22 inches diameter, with a 5-inch hole bored lengthwise. These were joined by short iron tubes, tapered at both ends. A few years ago these were replaced by the most modem system. Below is a photograph of a section of one of the CYPRESS mains just as it was dug up-as sound as ever after 100 years' contact with wet earth. Below is a photograph of one of the iron con nections just as dug up - most of them rusted past all usefulness. HERE IS CYPRESS VS. WEATHER: A photograph of a CYPRESS SHINGLE from the Austen Homestead, Staten Island, N.Y. built in 1710, and at last accounts still occu-i pied by descendants of its original builders, with the original CYPRESS roof practically intact. "He who uses CYPRESS builds but once." CYPRESS is in truth"the wood eternal." If you are putting up a palace or a pasture-fence, and want to build it "FOR KEEPS"-USE CYPRESS. There is an unusually liberal education (and a wonderful INVESTMENT value for you) in this CYPRESS advertising-and in the detailed information and reliable counsel to be had promptly WITHOUT COST, if you will WRITE US YOUR OWN NEEDS (big or little), and ASK YOUR OWN QUESTIONS of the "ALL-ROUND HELPS DEPARTMENT" of the SOUTHERN CYPRESS MANUFACTURERS' ASSOCIATION 1224 Heard National Bank Bldg., Jacksonville, Fla., and 1224 Hibernia Bank Bldg., New Orleans, La. INSIST ON CYPRESS AT YOUR LOCAL DEALER'S. IF HE HASN'T IT, LET US KNOW IMMEDIATELY. "Mention the Geographic-It identifies you."