National Geographic : 1915 May
"That's Your Friend, The B.V.D. Label, Boys!" 4 - I AKE a mental snapshot of that Red IToven Label, Tom, and you won't be fooled as I've L been once. Now, they can't sell me anything but B.V. D. Underwear. I'm just as particularabout my underclothes as I am about my outer clothes. "I prefer B. V. D. because it feels so soft and fits so good. Take my word for it, it's certainly cool and comfortable, washes up like new and gives me no end of wear. I don't buy if the B. V. D. Red Woven Label is missing." On every B.V. D. Undergarment is sewed This Red Woven Label MADE FOR THEI B.V. D. Union Suits (Pat. [- . "'""" V B.V.D. Coat Cut Undershirts and U.S .A . 4 -30 -07) $1.00, $1.50, I fl I Knee Length Drawers, 50c., $2.00, $3.00 and $5.00 the Suit. 75c., $1.00and$1.50the Garment. BEST RET.L TRADE (Trade Mark Reg. U .S. Pat. Off. and Foreign Countries) The B.V.D. Company, New London Selling Agency: 66, Aldermanbury, E. C. "Mention the Geographic-It identifies you." York.