National Geographic : 1915 Aug
You Can Now Make Photographs in Color How much more inter- / esting the photograph would be if the color, as well as the form of the subject, w e r e preserved. This is now made possible bythe greatest photographic development since the days of Daguerre -the Hess-Ives Hicro Camera As many prints as you want, faithfully reproducing any subject in full color. A camera and process invented by Frederick E.Ives, the father of the three-color process-that may be handled by amateur or profes sional to make print after print, uniform in color values. Makes transparencies also, or may be used for black and white, like an ordinary camera. Full instruc tions with the camera. Write today for catalogue and prices Hess-Ives Corporation 1201 Race St. Philadelphia THE GEOGRAPHIC'S ADVERTISING PAGES SUM UP in your mind just how you yourself regard the Geographic, the position it holds in your household, and with what interest each member of your family welcomes its arrival. Mul tiply your total four hundred thousand times, since the Geographic goes into that number of decidedly above-the-aver age homes each month, and some idea of the value of its limited number of advertising pages is before you. Most business men know that the suc cessful marketing of a high-grade product depends largely upon a proper degree of intelligent advertising, and that fact sug gests the Geographic, for it combines an amazing quality with a quantity of circu lation greater than that of any non-fiction magazine in the world, intimate intro duction by direct subscription into homes of people who want the best and have the wherewithal to pay for it, and a sus tained interest that has never before been equaled. Only the highest type of ad vertising is accepted; therefore you are sure of the company you are in. Every dollar derived from advertising is ex pended in improving the Magazine itself. If you will direct your Advertising Department to investigate these facts, the value of the investment is easily proved. Rates and detailed circulation facts upon application. Advertising Department The National Geographic Magazine Washington, D. C. "Mention the Geographic-It identifies you." 'Mention the Geographic-It identifies you.'