National Geographic : 1915 Sep
Hidden Factors of Service Records kept like this are practically useless for the management of a busi ness. Efficiency is impossible and funds for improvement cannot be obtained. Such methods result in a telephone line which can give only poor service. Records, statistics and accounts kept like this are available for a complete knowledge of the cost and efficiency of each department of the business. The result of such records is a telephone line like this, which gives good service. The subscriber knows the difference! a well-informed, intelligent business He demands management. AMERICAN TELEPHONE AND TELEGRAPH COMPANY AND ASSOCIATED COMPANIES One Policy One System Universal Service "Mention the Geographic-It identifies you."