National Geographic : 1915 Sep
HE men who work in the great out-doors-the men who fish, Swho farm, who build-they appreciate both of the widely different qualities combined in Ivory Soap. Covered with the sweat of muscular effort and the stain of homely toil,they use Ivory Soap because they know that itcleanses thoroughly. Exposed to the scorch of summer sun and the cut of winter wind, they use Ivory Soap because they know that it cleanses harmlessly. Efficiency plus safety-it is the combination that enables Ivory Soap to satisfy everybody for everything. IVORY SOAP... ... 99% PURE | FLOA5 Factories at Ivorydale, Ohio; PortIvory, New York; Kansas City, Kansas; Hamilton, Canada. "Mention the Geographic-It identifies you.'"