National Geographic : 1915 Nov
llll lllillM Mll L MMM MMU IilUMM llllllllll llllllllllllllllllllll Ever See a Picture of this Cigar Before? Honestly, we believe that we could leave the signature off this advertisement and nearly half the men who saw it would know that it was put out by Herbert D. Shivers, Inc., of Philadelphia. That is because this same cigar and the offer that follows below have appeared con stantly for fourteen years. Fourteen years is a long time. It is an impossible time for any cigar to be sold that is not an exceptionally good cigar at an unusually low price. For fourteen years the Shivers Pan atela has maintained the same quality, the same uniformity, the same flavor, the same mildness. Every tobacco man knows that the most trifling change, even in the color of a pack age, may wreck the sales of a prod uct, so fickle is the public's favor in tobacco. Yet for fourteen years we have claimed that our Panatela, at $5.00 per hundred, was the equal of the roc. or three-for-a -quarter cigar sold by "the trade." We have repeatedly offered to take back any box that did not convince the smoker of this fact, pay all ex penses, and no charge for the cigars smoked; and our business has grown every year. Our customers have in creased. We have been forced to move to larger and larger quarters and still we grow. Aren't you ready at last to try this cigar? Hasn't it earned its right to your recognition? OUR OFFER is: Upon request, we will send fifty Shivers' Panatelas, on approval, to a reader of the National Geographic Magazine, express prepaid. He may smoke ten cigars and return the remaining forty at our expense and no charge for the ten smoked if he is not satisfied with them; if he is pleased with them and keeps them, he agrees to remit the price, $2.50, within ten days. Selling direct from our factory to the smoker is the economic reason why we can offer a hand-made cigar with a selected long Havana filler and a Sumatra wrapper for $5.00 per hundred, or $2.50 for 5o. All our sales are by the box. The majority are on reorders that come in year after year. The Panatela is not our only cigar. We make seventeen different shapes, many of them clear Havana cigars. Our complete catalogue mailed on request. Read that offer again and see if you don't Shivers' think it's about time you "took us up." Panatela In ordering, please use business stationery EXACT SIZE or give references and state whether you AND SHAPE prefer mild, medium, or strong cigars. AND HERBERT D. SHIVERS, Inc. 2060 Market Street Philadelphia, Pa. Do You Use Press Clippings? T will more than pay you to secure our extensive service, covering all subjects, trade and personal, and get the benefit of the best and most systematic reading of all papers and periodicals, here and abroad, at minimum cost. Our service is taken by all progressive business men, publishers, authors, collectors, etc., and is the card index for securing what you want and need, as every article of interest is at your daily command. Write for terms, or send your order for 100 clippings at $5 or 1,000 clippings at $35. Special Rates quoted on Large Orders. The Manhattan Press Clipping Bureau ARTHUR CASSOT. Proprietor 6 East Forty-First Street NEW YORK ' TREES ot Save O YRS CHRISTMAS PRESENTS Groups of Pine and Fir, $20 to $200, 6 to 20 feet high, 8 to 25 years old, nursery grown, root-pruned. Holly and Birch added free. Plant in December. Guaranteed to grow satisfactorily or replaced. ine HICKS NURSERIES Westbury, L. I. New York "Mention the Geographic-It identifies you."