National Geographic : 1915 Nov
EVERY batch of soap boiled in the Ivory kettles must meet certain tests before it is con sidered worthy of the title, "Ivory Soap ". It must drip from the paddle in just a certain way. That insures the consistency of Ivory Soap. It must taste just so. That insures the mildness of Ivory Soap. It must feel like all the other batches which preceded it. That insures the delightful softness and smooth ness of Ivory lather. No user of Ivory Soap is more critical than the men who make it. IVORY SOAP.. PURE r Factoriesat Ivorydale, Ohio; Port Ivory, New York; Kansas City, Kansas; Hamilton, Canada. "Mention the Geographic-It identifies you."