National Geographic : 1915 Dec
Visitors to the Goodyear facto ries are always impressed with a framed signwhich confronts them at every turn. In every room in every Goodyear building, they en counter the same message: Protect our goodname. It hangs on the walls of all the Goodyear bran ches throughout the country, andis being adopted by tire dealers every where as an ex pression of the spirit in which their business is conducted. We believe that the public will be interested in the analysis of this simple but strik ing sentiment which ispublished herewith. The Goodyear Tire & Rubber Co. Akron, Ohio President Protect OurGood lame GoO IAR STRIPPED to the waist, his huge torso streaming with sweat, a workman swings the heavy iron core to an iron table, and wrenches off a tire which has just come steaming from the heater. His eye falls on the legend over his head, and he smiles. Our good name is also his good name. The two are inter twined. He will protect the one while he subserves the other. His thoughts are-as they should be chiefly of himself, of his little home, and of his family. Their good name, his good name, our good name-his good work will stand guard over them all. * * * Two thousand miles away-in Seattle, we will say-the same thought, in the same simple words. An irritating moment has arrived-the temp tation to speak sharply to a customer, to fling a slur at unworthy competition. The salesman, or the manager, or whosoever it may be, looks up, and the quiet admoni tion meets his eye. Protect our good name. In a twinkling it smoothes the wrinkles out of his point of view. He is himself again-a man with a responsi bility which he could not escape if he would; and would not, if he could. Back two thousand miles again to the fac tories-this time to the experimental room. An alluring chance to save-to make more profit by skimping, by substitution. No one will ever know. But the silent monitor re peats its impressive admonition. Protect our good name. What chance to com promise with consci ence in the presence of that vigilant guardian? * * * Thousands of men striving to keep a name clean. And keeping their own clean in the process. * * * We Americans, it is said, make a god out of business. Let the slur stand. Whether it be true or not-it is true that busi ness is our very life. Shall it be a reproach tousthatwetryto make business as good as it can be made? * * * Think of this business, please, in the light of its great animating thought: Protect our good name. We are thinking of you, always, when we say it-you American millions, and you mil lions in the old world. We think of you judg ing us, judging us-by what we are, by what we do, by what we make. We think of tens of thousands of homes in which our name can be made to stand for that which is worthy and worth while. We must notlose your goodwill-we must not tarnish our good name. * * * You can call that any thing you like. You can call it busi ness, or sentiment, or idealism, or nonsense. It may be all of these. It may even be that which our national critics call making a god of business. But at least it gives to us a motive that is bigger and broader and deeper than money. It makes thousands of men happier in their work and more faith ful to it. It has made of this business a democracy of united thought-a democracy of common endeavor - a democ racy of purpose and principle. * * * And here is the oddest thing of all: The more we live up to this "impractical" ideal, the greater the business grows. The more we labor ror the future, the more we profit in the present. The more we strive for character, the greater the reward in money. The more we put into our product, the more we take out in sales. Perhaps, after all, there is more than one sense in which it is good to make a god out of business. We think so. And we think you think so. <7^^^ ^ ,President The Goodyear Tire & Rubber Company "Mention the Geographic-It identifies you."