National Geographic : 1916 Jan
Back of this Purple L -accuracy -durability -[eauty The purple ribbon en circling a South Bend Watch quickly identifies it at your jeweler's. It'syour guarantee that every detail which makes these watches famous for timekeeping has been met. South Bend Watches The watch shown here is a popular Extra-Thin Chesterfield model; - 17 extra-fine jewels; Adjusted to three positions. Finely finished and closely timed in case at factory. Complete in 14K Solid Gold case and beautiful leather box- $55.00. Other Chesterfields $17.50, $25.00, $37.50, $65.00 and $100.00. There is also a wide variety of other South Bend Watches to select from including Stude baker Railroad Grades and Ladies' Dainty Models. You may have your choice of many un usually artistic cases and dials. Or a South Bendmovement can be fitted to your own case, SOUTH BEND WATCH CO. 81 Studebaker Street, South Bend, IndI Sendfor our latest catalog "Mention the Geographic-It identifies you."