National Geographic : 1916 Feb
K IVORY SOAP is pure. It contains no materials other than those needed for the making of high grade soap. It contains no bleach to make it white; no filler to give it weight. Ivory Soap is pure. Its materials are re fined so thoroughly that there is no dirt or foreign matter in the finished product. Ivory Soap is pure. The fat and alkali are combined so skillfully that there is no free alkali or un saponified oil in a single cake. ................ 6 BYTHEPOCTE6& GMBLE., CNCIN x : X.. "Mention the Geographic-It identifies you."