National Geographic : 1916 Mar
;-. , .. ~.... :7"A// .... .....o?^ '" 3 : ., n The Purple Ribbon Designates the Watch You ..... Will Be Proud to CarryI The Purple Ribbon around a South Bend Watch distinguishes it from all other watches. This rib bon is a reminder which says to you every time you see it: This is a watch you will be proud to j! own because the beauty of its design, its lifetime accuracy and its high quality give it such distinction. A South Bend Watches ... .i These watches are made in various Ij: models, sizes and styles with a price i range from $16.oo to $ioo.oo . S The new 19 jewel Extra-Thin model . Sj at $27.50 possesses features never be iIi fore offered in any watchofthis price. i "Mention the Geographic-It identifies you."