National Geographic : 1916 Mar
We counted on that when we went into the sale of the "Handy Vol ume" issue of The Encyclopaedia Britannica, on such a big scale. All of the new Britannica in a convenient form -- at a low price -- shipped complete for only $1.00 down -- then very small monthly payments satisfaction guaranteed, or your money back ON those arguments we counted to move quickly the big stock that we had ready-50,000 sets. Now we are finding out that the public appreciatesthis big bargainmore than we expected. The first day we advertised in the newspapers we got 60 orders; the next 100, and in that proportion, or by bigger jumps, the sale increased, until it now stands at nearly 1000 a day. We had figured on 1000 a week as the maximum for this point in our campaign. Orders that number about six times as much as we had made preparations for are going to use up our stock of books very fast. The supply of sets that we thought would last almost the whole year, will be exhausted soon after this an nouncement is published. "Mention the Geographic-It identifies you."