National Geographic : 1916 Apr
The FRANKLIN CAR ^r------ - -~~---------ta ONE of the most inter esting things in the whole automobile sit uation is the type of men who own and drive Franklin Cars. The list of Franklin owners shows a most remarkable aver age as to substantialrating and strong position in affairs. The typical Franklin owner is a successful man who thinks for himself: and who owes his place in the world to his habit of getting the facts and using his own judgment. The point we make is that the Franklin owner as a rule' is a man who can afford any price car. He sees in the Frank lin the best use of his money and his whole habit of life has taught him to seek efciency. Every practical-minded motorist should read the new book, "Why the Average Motorist's Dollar is Shrinking." Send us your name on a post card for a copy. FRANKLIN AUTOMOBILE COMPANY, Syracuse, N. Y. "Mention the Geographic-It identifies you."