National Geographic : 1916 May
The Kingdom of the Subscriber In the development of the telephone system, the subscriber is the dominant factor. His ever-growing requirements inspire invention, lead to endless sci entific research, and make necessary vast improvements and extensions. Neither brains nor money are spared to build up the telephone plant, to amplify the subscriber's power to the limit. In the Bell System you have the most complete mechanism in the world for communication. It is ani mated by the broadest spirit of service, and you dominate and control it in the double capacity of the caller and the called. The telephone cannot think and talk for you, but it carries your thought where you will. It is yours to use. LOCATED L0 Without the co-operation of the subscriber, all that has been done to perfect the system is useless and prop er service cannot be given. For exam ple, even though tens of millions were spent to build the Transcontinental Line, it is silent if the man at the other end fails to answer. The telephone is essentially demo cratic; it carries the voice of the child and the grown-up with equal speed and directness. And because each subscriber is a dominant factor in the Bell System, Bell Service is the most democratic that could be provided for the American people. It is not only the implement of the individual, but it fulfills the needs of all the people. AMERICAN TELEPHONE AND TELEGRAPH COMPANY AND ASSOCIATED COMPANIES One Policy One System Universal Service "Mention the Geographic-It identifies you."