National Geographic : 1916 Jun
COPYRIGHT 1916 BYTHEPROC1ER & GAMBLE CC., CrNCINNATI T HE youngster who is dressed up prettily, then told to go out and play without soiling dainty garments and spotless hands, is in a sad predicament. Far better is it to place no restraint on youth ful exuberance of spirit and trust to Ivory Soap. It makes no differ ence how often delicate clothes and tender skins are washed with it. The whiteness, the purity, the mildness, the freedom from alkali all the distinctive Ivory qualities-make it the children's friend and the mother's aid, It cleans-but cannot injure. Free-A Jolly Tale in Rhyme for the Children Every youngster will enjoy reading or hearing the wonderful adven tures of Betty Snow, Bobby White, Gnif the Gnome, Snip the dog, and Yow the cat. Written by John Martin, the well known editor of the juvenile magazine, "John Martin's Book". Full of pictures. Send your name and address today to The Procter & Gamble Co., Dept. 23-F, Cincinnati, 0., and askfor "The Cruise of the Ivory Ship". IVOiY SOAP. . . . 99 o%PURE Factories at Ivorydale, 0.; Port Ivory, N. Y.; Kansas City, Kans.; Hamilton, Can. "Mention the Geographic-It identifies you."