National Geographic : 1916 Jun
II till11i lIl I I 1111 II III II II llit iii I I!!!ll 111111111I I l IIi Illlllli l I1 II;1 II11II I,III lll 1!11!i lllI llliIi ! llilIIII~iI IIii i (i l!11ll 11 SMID-YEAR SIX f.o1b. * $1)3 Racine Don't Throw Away 26 Extras John W. Bate, the efficiency engineer, has created for us a model motor-car plant. It covers 45 acres. The buildings are new, all designed by Mr. Bate. They are equipped with 2092 up-to-date machines. In the past six years, by investing $5,000,000, he has cut our factory costs in two. Now 98 per cent of this Mid-Year Mitchell is built in this model plant. It is built for much less than other factories could build it. Get the Results Part of the saving shows in the Mitchell price. No other car of this size, power, and grade sells so low as this does. Part of the saving pays for 26 extras, which other cars omit. See these extras at your Mitchell show-room. Judge what they mean to you. Note how you would miss them. All of them are wanted. But all are costly. And factories less efficient cannot afford to in clude them. Exclusive Values This Mid-Year Mitchell is the only car with Bate cantilever springs. This makes it-as your dealer will prove-the easiest riding car in the world. It is the only car in its class with oversize, ball-bear ing steering parts. That makes it by far the easiest car to drive. It holds, we believe, the endurance records. Six Mitchell cars have averaged 164,372 miles each. That's more than 30 years of ordinary service. It is the only car with 440 drop forgings and steel stampings-tough and light-in place of heavy, brittle castings. And it is the car which engineers select. Your dealer has a list of 37 noted engineers-men who stand at the top-who have selected the Mitchell for their personal car. Every man who keeps up on motor cars should inspect this Mid-Year Mitchell. MITCHELL-LEWIS MOTOR COMPANY Racine, Wisconsin, U. S. A. $1325 fo.b $132 Racine For Five-Passenger Touring Car or Three Passenger Roadster Seven-Passenger Touring Body, $35 Extra High-speed economical Six-48 horse-power -127-inch wheelbase. Complete equipment, including 26 extra features. "Mention the Geographic-It identifies you."