National Geographic : 1916 Jul
We have prepared a new booklet entitled "Essential Requirements ofa Public Utility Bond" This booklet discusses the various factors contributing to the safety and desirability of a Standard Public Utility Bond. Send for Booklet AN-39. N. W. Halsey & Co. New York Philadelphia Chicago Boston Baltimore San Francisco Cleveland Detroit St. Louis 6Per Cent Steel Bonds Combining all the essential features of a Sound First Mortgage Investment. Strong Borrower-A well-known, old, established, steadily growing, successful Company. Ample Security-Net assets nearly 3 to 1. Excellent Earning Record-Not an unprofitable year since established, in 1889. Large Present Profits-Substantially in excess of principal and interest require ments. Marketability-So widely distributed as to practically assure salability. Ask for Circular No. 924 D Peabody Houghtelin &Co. (Established 1865) 10 So. La Salle St., Chicago An Investor's Experience - Recently an architect came to one - of our offices and made a large Purchase of bonds for an estate of which he was executor. "I know that your House investigates rigid ly and purchases only safe bonds for your offerings to the public," said he. "You may remember that severalyears ago I was inter _ ested in the erection of the.......... Building. We wanted to issue bonds, and offered the loan to you. - You refused it, afterinvestigation, ^ on the ground that the loan was too large to be safe-which I must admit was true. Although your refusal interfered with my lans at that time, it proved to me that you maintain high standards of Ssafety. That is why I come to you - now when I want to invest instead of borrow." CAREFUL investigation is the first duty of the respon sible and reputable investment House, and is, after all, the chief est safeguard of the investor. Every issue of bonds offered by us has been thoroughly invest igated in all its details, and pur S chased with our own funds, S before being offered to the in vesting public. This is only one of the many rea sons for the record of this House -34 years without loss to any investor. We now offer, for the invest ment of your funds, thoroughly safeguarded first mortgage serial real estate bonds, secured by high grade, new buildings and land in New York, Chicago, and other large cities, yielding 5V/ 2%. Write today for Circular No. G.656 S.W. STRAUS & CO. STRAUS BUILDING 150 BROADWAY CHICAGO _ NEW YORK DETROIT-MINNEAPOLIS "'Mention the Geographic-It identifies you."