National Geographic : 1916 Aug
COPYRIGHT "916BY THEPROCTER & GAMBLECO. , CINCINNATI MEN like Ivory Soap because of its lather, it forms so quickly and is so copious and lively. They like it because it rinses easily, saving time. They like the refreshing cleanness it produces. They like it because it gives the same pleasing, grateful results no matter what the condition of the skin. They like it because it floats, always at hand and in sight. Users of Ivory Soap enjoy the advantages of a mild soap that cleanses thor oughly and the advantages of a thorough cleanser that is mild. It is the combination of safety and efficiency that places Ivory beyond all limitations and gives it a universal appeal. IVORY SOAP... B ... 99 o% PURE Factories at Ivorydale, Ohio; Port Ivory, New York; Kansas City, Kansas; Hamilton, Canada "Mention the Geographic-It identifies you."