National Geographic : 1916 Sep
The Pierce-Arrow body surrounds and conceals the vitals of the Pierce-Arrow Car-the engine, trans mission, clutch and all that comparatively ugly but necessary machinery that makes the car the efficient medium that it is. By the sound progress of art resting securely upon utility, all the great things of the world have been produced. In this spirit the creation of every part always creation, never imitation-finding the car's own reason for development within itself-has produced the Pierce-Arrow Car-a machine of such great utility to its owners, and of such aesthetic beauty in itself, that it is the leader of the automonde, the creator of motor fashions, the ideal and the model for the visual expression of the motor car of today. THE PIERCE ARROW MOTOR CAR CO BUFFALO N Y PIERCE ARROW ,, I 4 "Mention the Geographic-It identifies you."