National Geographic : 1916 Oct
_ ). BLEND THE BEST WITH CAREFUL PAINS. .. - ' IN SKILFUL COMBINATION-' AND EVERY SINGLE CAN CONTAINS r We want you to know this For your sake as well as ours we want you to realize that business necessity no less than honest principle impels us to make Campbell's Soups as good as they can be made; and to make them good every time. Of course we take pride in maintaining the quality of our product. But beside this our business existence depends on our doing so. You have this double guarantee with every can of Campbell's Tomato Soup You know beyond question before you open it that it will be pure, wholesome and delicious. No better materials could be found. You couldn't select and prepare and blend them more carefully than we do if you were making soup for a delicate child whose appetite you wanted to coax in the most tempting way. Through years of earnest, honest and successful effort we have built up a reputation and a business which must be protected. Many people are surprised to find that they never grow tired of Campbell's TomatoSoup. They wonder why it is always so tasty and refreshing, always so nourishing. The secret is its pure, wholesome, natural flavor and quality, constantly guarded and maintained. 21 kinds lOc a can "Mention the Geographic-It identifies you."