National Geographic : 1916 Oct
Erected in 41/3 winter months This reinforced concrete building was erected in winter -4 months. The precautions necessary for successful winter construction did not prevent quick work. The building was finished on schedule time, and the owners gained three valuable months of business. Reinforced concrete is fireproof and permanent. Its first cost is low; insurance rates the lowest; and mainten ance costs are less than any other building you can erect. Information for business men Send the coupon below for our book on industrial buildings for executives. It illustrates reinforced concrete buildings in many different industries, shows costs, time to erect, etc. Also talk with your architect about reinforced concrete for your building. The Atlas Portland Cement Company embers of the PortlandCement Association New York Chicago Philadelphia Boston St Louis Minneapolis Des Moines Dayton THE ATLAS PORTLAND CEMENT CO., 30 Broad St., N. Y., or Corn Exchange Bank Bldg., Chicago: Send me book on Concrete for lofts, warehouses, factories, stables, garages, cold storage, etc. I expect to build a Name and address I-D -10.16 Nature of business Name of Architect "Mention the Geographic-It identifies you.'