National Geographic : 1916 Nov
Taking the Sting Out of Stingy THEY could not understand his success, so they called him stingy. It was such an easy way to explain why he got ahead while they just shuffled along. Stingy with the sting extracted leaves us "y." And the "Why" in this man's case was simple common sense. He couldn't see the need of waste, whether it was mon ey, time, or effort. In advertising he used the mails ex tensively, because they gave him direct contact with those only whom he wish ed to reach. In sales work his men covered more territory and saw more buyers than his competitors, but that was just because he Multigraph Senior paved the way for pletely equipped for hih eink, type or electrotypes, them with form let- letters in quantities. P driven models, $200 up. ters, and so their work was half finished before they began it. In printing he never ordered more of any form than he actually needed, for with his Multigraph equipment he could print at a moment's notice just what he required. And, best of all, his actual saving on the work was 25oto75 . In administration he had his fin gers on the pulse of things each day, through Multigraphed bulletins and a house organ that kept his office, plant, and field informed. To be as stingy-with the sting ex tracted-as this man, is to be a com panion to Success. C -Electrically driven and com -grade printing with printers' Sor for producing typewritten rices, $670 to $720. Hand Easy payments. And there are to day thousands upon thousands like this man who travel with success and who do not hesitate to give their Multigraph credit for the good work it performs in effecting business economies-in sav ing money, time and effort. They, too, are stingy-in this broad er sense. They, too, are stingy-with the sting extracted. And they represent a blue book of American industries. If you, too, practice and believe these principles of common sense, wedonotneedtourgeyoutoin vestigate what you could do with such an instrument of efficiency as the Multigraph. You'll see your need and use the coupon. H TThe Multigraph, 1821 E. 40th St., Cleveland A" Tell me more about Multigraph possibilities. Name------------ --------------------------- Firm------- ------------------------- You can't buy a Multigraphunless you need it Street Address--------- Town------------------------State---- ----- r I II "Mention the Geographic-It identifies you."