National Geographic : 1916 Nov
COPYRHT1816bY IMEPROCTER & GAMBLE CO,CINC AT W ITH a gun, a dog, good company and Ivory Soap none need hesitate to V follow where adventure beckons. In the great outdoors as at home, cleanliness is essential to health and pleasure, and Ivory Soap produces it in persons, clothes, utensils, everything. Ivory Soap is so mild that it is delightful for the bath and toilet. It is so good a dirt mover that it makes the most badly soiled clothes, dishes and cooking utensils sweet and clean. No matter what kind of task, Ivory does the work with entire satisfaction be cause it includes every desirable quality that any soap can have. It is white. It lathers freely. It rinses easily. It is pure. It is free from alkali and other harsh materials. It is not greasy. It has a pleasant natural odor. It is made of choice materials. It floats. And it is so inexpensive that everybody can use it for everything. IVORY SOAP n9100/ o /ZiAfrI isIXL "1MVention the Geographic-It identifies you."