National Geographic : 1916 Nov
COMFORT Comfort is a homelier word than "luxury," but it is a necessary ingredient of luxury. Without comfort there can be no luxury. The comfort of the Pierce-Arrow Car is something more than physical comfort. It is equally mental comfort-freedom from anxiety, from fear, and from disappointment. It is not merely soft cushions, ab sence of vibration and the minimum of noise; it is also the mental rest that comes from the conviction that all these qualities are permanent and dependable; that they are not the result of some supreme effort on some particular car, but that they are all a part of the regular day's work-the natural and customary product of the car. THE PIERCE ARROW MOTOR CAR CO' BUFFALO N Y PIE RC E ARROW "Mention the Geographic-It identifies you."