National Geographic : 1916 Dec
STHEREVER you go now /1/ adays and hear men talk Sing motor cars, you will find that one man has just bought the make of car the other has just Abandoned. This means that most buyers are still groping for real standards by which to judge motor car efficiency. New cars come out, old cars Work up new features and "talking points"-and so the trade shifts. Watching all this is the solid Group of Franklin owners, who do not change. These men and their families know what they have in the Frank lin Car and stick to it. It is the rarest exception for one of them to change-and then he always comes back again. Our records show this. What holds these men? What makes them talk Franklins? Why has the demand for Franklin Cars doubled, and doubled, and then doubled again within the last two years? Perhaps it is because these men know some things that the average motorist does not know:-things about comfort and safety, gasoline economy, tire saving, effortless con trol, a new mastery ofroadand traffic conditions. The man who has driven a Franklin and any other make of car knows that he can drive his Franklin farther, on longer trips, with less fatigue, with less trouble, and at less cost than any other car he ever owned. The Franklin dealer in your town can prove this to you. Ask him. Touring Car 2280 lbs -- $1850.00 Runabout 2160 lbs -- 1800.00 Four-passengerRoadster 2280 lbs. - - 1850.00 Cabriolet 2485 lbs. -- 82650.00 Sedan 2610 lbs.- - 2750.00 Brougham 2575 lbs.- - 2700.00 Town Car 2610 lbs.- -$3000.00 Limousine 2620 lbs.- - 3000.00 All PricesF. O. B . Syracuse FRANKLIN AUTOMOBILE COMPANY SYRACUSE, N. Y ., U. S. A. "Mention the Geographic-It identifies you."