National Geographic : 1917 Mar
U 10'i WHEN you buy the Brascolite you're buying better illumination-not just fixtures. The fixture de signs are there-beauty, variety, and adaptability to all tastes and decorative schemes ; but primarily the Bras colite is designed to answer your real object in putting in a lighting system-the dissemination of maximum illumination with a minimum consumption of current. Best Suited to Eye Health and Comfort-Because the design is scientifically correct. The light itself is right-broadly diffused, soft, and white. Maximum Illumination for Minimum Current Consumption-Because there's practically no waste. There is a minimum amount of lamp ray absorbed by either bowl or reflector-practically all rays produce illumination in the right place. The Bras- colite carries its own ceiling (the flat depolished reflecting plane); it is independent of the height, finish, smoothness, and color of the natural ceiling and walls of the room to be lighted. We Guarantee You Better Illumination and Greater Economy in Current and Maintenance To light a given area fewer units (or lamps) are required. Fewer lamps mean lessened current consumption. Another point in economy Brascolite is adapted to the use of gas-filled, high candle power lamps of low watt con- sumption. Askyourlocal dealer to demonstrate Brascolite effi ciency to you. Make sure of getting the genuine. Look for the name stamped on edge of bowl and inner surface of the fixture. Write us for portfolio containing photographic reproduc tions of many kinds of installations-explains the Brascolite principle and illustrates the infinite variety of designs. LUMINOUS UNIT COMPANY, St. Louis, U. S. A. NEW YORK BOSTON SAN FRANCISCO 30 Church St. Old South Bldg. 639 Market St. CHICAGO: 19S.5th Ave. PHILADELPHIA: 1020 Land Title Bldg. CanadianDistributors: Northern Electric Co., Ltd. U "Mention the Geographic-It identifies you."