National Geographic : 1917 Mar
IMPORTANT NOTICE to LUMBER USERS: THE SOUTHERN CYPRESS MANUFACTURERS' ASSOCIATION HEREBY INFORMS YOU THATALL CYPRESS NOWAND HEREAFTER SHIPPED BY MILLS WHICH ARE MEMBERS OF THE ASSOCIATION WILL BE IDENTIFIED BY THIS MARK 4 MA TRADE MARK REG. U.S. PAT.OFFICE This registered trade-mark will be, henceforth, YOUR INSURANCE POLICY OF QUALITY It will appear stamped (mechanically and ineradicably) on one end, or both ends, of EVERY board and timber of C-YPRESS"THE WOOD CPRES ETERNAL." CYPRESS FLOORING, SIDING, MOULDING AND SHINGLES, which come in bundles, will bear the same mark on EVERY BUNDLE. The legal right to apply this epoch-making symbol of strict RESPONSIBILITY IN LUMBER MAKING AND SELLING is, of course, restricted to those Cypress mills which, by their membership in the Southern Cypress Manufacturers' Association, attest their devotion to its Principles of SERVICE to the CONSUMER and their foresighted appreciation of its open and progressive educational methods. Only mills cutting "Tide-water" Cypress are eligible for membership. (Cypress which grows too far inland is not equally noted for the "Eternal," or decay-resisting, quality.) Only mills which subscribe to the Association's standard of scrupulous care in methods of MANUFACTURE, INTEGRITY OF GRADING and ACCURACY OF COUNT can belong to the Association. These responsible "A-1" mills the Association now licenses to CERTIFY THEIR CYPRESS applying the registered trade-mark with their identifying number Inserted. BY THIS MARK YOU KNOW THAT S C IT'S CYPRESS, "THE WOOD ETER- C ®& ,;~ NAL," AND WORTHY OFYOUR FAITH. M 4A IT IS WELL TO INSIST ON SEEING THIS TRADE-MARK ON EVERY TRADEMARKREG.U .S. PAT.OrCE BOARD OFFERED AS "CYPRESS." TRADEMARKREG.U.S.PAT.OFfnB' Let our ALL-ROUND HELPS DEPARTMENT help YOU MORE. Our entire resources are at your service with Reliable Counsel. Southern Cypress Manufacturers' Association 1224 HIBERNIA BANK BLDG., NEW ORLEANS, LA., or 1224 HEARD NATIONAL BANK BLDG., JACKSONVILLE, FLA. INSIST ON TRADE-MARKED CYPRESS AT YOUR LOCAL LUMBER DEALER'S. IF HE HASN'T IT, LET US KNOW. "Mention the Geographic-It identifies you."