National Geographic : 1917 Apr
What lies back of the brilliance of a MAZDA lamp? All the facilities of the world's greatest lamp - makers support ing the standards set by MAZDA Service. :: :: MAZDA "Not the name of a thing, but the mark of a service" ----- The Meaning of MAZDA MAZDA is the trademark of a world-wide service to certain lamp manufacturers. Its purpose is to collect and select sci entific and practical information concerning progress and de. velopments in the art of incandescent lamp manufacturing and to distribute this information to the companies entitled to receive this Service. MAZDA Service is centered in the Research Laboratories of the General Electric Company at Schenectady, New York. The mark MAZDA can appear only on lamps which meet the standards of MAZDA Service. It is thus an assurance of quality. This trademark is the property of the General Electric Company. RESEARCH LABORATORIES OF GENERAL ELECTRIC COMPANY 4640 "Mention the Geographic-It identifies you."