National Geographic : 1917 Apr
It will pay you to keep in mind the difference between mere "tire pro duction and productive tires." You can profit by tire productiveness. You can't cash in on production. A production tire is one of a huge quantity; one picked at random from the output of a frenzied day's work; a unit which has helped swell the big output by one. Do you believe such a product can give you mileage ? Can service and satisfaction be put into a tire when all effort is concentrated on the number produced? WE COULD SPEED UP AND BUILD MORE MILLER TIRES! They could be thrown into the vulcanizing pits-the steam jammed on; they could be jerked out again, and their appearance wouldn't be marred a bit. But the natural vegetable wax and oil in the fabric might be burned out, might be carbonized, leaving a lifeless tire, incapable of standing up against punishment. The Miller plan of building fewer tires makes each one a representative Miller. It explains the satisfaction motorists receive from them. MILLER "GEARED TO THE ROAD" TIRES have established a reputation both for produc tiveness and uniformity of service. They don't vary. All produce the fundamental thing for which they were built-MILEAGE. THE MILLER RUBBER CO., AKRON,OHIO,U.S.A. Geared - to - the - Road Distributors. Dealers and Branches Everywhere. Manufacturersof Rhin-o -Hide Fibre Soles FOR MEN'S AND WOMEN'S SHOES Manufacturersof the famous "Miller Standard" line of Druggists' Sundries, Surgeon's Gloves, Balloons, Novelties, Etc.