National Geographic : 1917 Apr
.. . .. . '. - '- operative condition. That tells the story of diminished hazard. Not being an insurance expert, you may think, "Oh, there's not much chance of a big fire in my place !" But the insurance rate, based on statistics, tells the unwelcome truth about it. So do thousands of business fires a year. Don't stick your head in the sands of self-complacency! Your business will never be safe until it is protected by automatic sprinklers. Fireproof construction? That won't save you. Coal will burn in a fireproof grate, and, likewise, your business will burn in a concrete cage. Sprinklers rank far ahead of fireproof construction as rate-reducers on everything inside a building. A sprinkler system is a large and impor tant investment, and when once installed can never be economically changed for an other kind. Play safe, therefore, and buy the stand ard system, the Grinnell. It protects more property than all other sprinkler systems put together and is assembled to order in our plants, which are the largest and best equipped of their kind in the world. The system, therefore, comes to you complete except for a few last connections, and you can rest assured that it is the best, because it has behind it a big six-million-dollar cor poration, with over thirty-four years' ex perience in the art of automatic fire-pro tection. Don't theorize-get the figures! We publish a blank form which we will be glad to send to you without charge. It is called the Grinnell Exemption blank be cause it is the first step toward gaining exemption from the high cost of insurance. Thousands of business men have been ex empted from a large part of their insurance "tax" by the underwriters as a result of taking this easy first step. When you fill it out with the facts that are called for, we can tell you something pretty definite about what Grinnells will do for you. A postal request will bring the blank. Tell your stenographer to send it-now! Even an hour's delay may prove costly! Write-now-to the General Fire Extin guisher Company, 293 West Exchange Street, Providence, R. I. "Mention the Geographic-It identifies you.' was automatically put out by Grinnells.