National Geographic : 1917 Apr
Keeps Your "Going" Business Going! This is how the Grinnell does it ABAD fire will give any business, how ever prosperous, a solar-plexus blow and knock it out! But you're insured against fire, you say? Oh, yes, of course; we know that. But if you have a big fire your business will come to a full stop, won't it? You'll plead for "kind consideration" from your customers and urge them to wait. You'll call in your salesmen and tell them not to sell for a while. You'll keep men on the pay-roll without work. You and all your executives will work eighteen hours a day. You'll telegraph frantically and vainly for new machines, new stocks, and new raw materials. You'll not be able to start again with experienced workmen while the present shortage of labor continues. Your business will be in a state of sus pended animation for at least three months and weakly convalescent for another six. And your annual statement will be marked apologetically, "This was the year of the fire." That's what happens in any business when a fire starts and is allowed to finish its work. That's why it will pay you to have a sys tem that puts out a fire as soon as it starts. One of the greatest automobile manufac turers won't do business with any source of supply which is not protected against busi ness interruption and demoralization by a modern automatic-sprinkler system. He can't afford to take chances on a stoppage of supplies. That is the modern view. Conflagrations are a proof of slipshod business methods; a needless nuisance to every interlocking business relation; obsolete in the most up to-date businesses. A business safeguarded by Grinnells is considered so thoroughly safe by the insur ance companies that the insurance rate is cut away down as soon as the system is in "Mention the Geographic-It identifies you."