National Geographic : 1917 Apr
Help Us Focus the Condemning Light of Public Opinion on THE SLIP-SHOD DRIVER-The Greatest Enemy of Motoring The slip-shod driver is one who leaves tire chains in the locker when careful drivers put them on their wheels. Driving with chainless tires over wet-slippery-skiddy streets he gambles with the lives and property of everyone in his path. Only two things can reach the slip-shod driver- Concentrate your light of condemnation on fear of the law and the mightier power of every driver who cuts corners; who does not pt'~,ic opinion. So, we ask you to help us signal when stopping or turning; who does not rrouse and concentrate a public opinion that give a warning signal of his approach; who ex wiil compel the slip-shod driver to use intelli- ceeds a safe speed limit; who does not inspect his gence and judgment that will safeguard brakes and stearing gear, and who does not stop all of us against all preventable to put on tire chains at the first indi accidents. cation of wet, slippery, skiddy streets. Help Us Insure Motoring Safety for Everyone. AMERICAN CHAIN COMPANY, Incorporated SOLE MANUFACTURERS OF WEED CHAINS Bridgeport, Connecticut. In Canada; Dominion Chain Company, Ltd., Niagara Falls, Ontario. The above advertisement was suggested by a car owner who has the best interests of motoring at heart. Please show it to all slip-shod driversyou meet and ask them to spread its doctrines to others in their class. Helpforge an endless chain campaign to insure motoring ,safety for everyone. "Mention the Geographic-It identifies you."