National Geographic : 1917 Apr
SCIENCE The building of a motor car such as the Pierce Arrow is a problem in mechanics, as much as the construction of a suspension bridge, or a tunnel, or a lighthouse, or an office building. Every single part in a Pierce-Arro Car has had the attention of some expert-first, as a unit, and second, in its relation to all other parts. Each assembled unit, such as engine, transmission, and rear axle, is tested for polver developed and quietness of operation before being placed in the chassis. The chassis is run on the road at least ioo miles before being passed upon by the final expert tester. THE PIERCE-ARROW MOTOR CAR CO., Buffalo, N. Y. PIERCE ARROW "Mention the Geographic--It identifies you."