National Geographic : 1917 May
To insure Victor quality, always look for the famous trademark, "His Mas ter's Voice." It is on every Victrola and every Victor Record. It is the identifying label on all genuine Victrolas and Victor Records. Every kind of music for everybody Your kind of music for you! The kind of music you like best! Do you prefer to hear magnificent operatic arias, portrayed by Caruso or Farrar or Melba? Or are your favorites the charming old songs of yesteryear-the ballads so sweetly sung by Gluck and McCormack? Or it may be that your tastes run to instrumental solos-the exquisite renditions of Elman or Kreisler or Paderewski. Then again, perhaps, you would rather hear Sousa's Band play some of his own stirring marches, or enjoy Harry Lauder's inimitable witticisms. No matter-you can hear them all on the Victrola. It is supreme in all fields of musical endeavor. It is the instrument for every home. Hear your favorite music today at any Victor dealer's. He will gladly play any music you wish to hear, and demonstrate the various styles of the Victor and Victrola -$10 to $400. Victor Talking Machine Co. Camden, N. J., U. S.A. Berliner Gramophone Co., Montreal, Canadian Distributors Important Notice. All Victor Talking Machines are patented and are only licensed, and with right of uce Victrola XVII, $250 with Victor Records only. All Victor Records are pat- Victrola XVII, electric, $300 ented and are only licensed, and with right of use on Mahogany or oak Victor Talking Machines only. Victor Records and Victor Machines are scientifically coordinated and synchronized by our special processes of manufac ture; and their use, except with each other, is not only unauthorized, but damaging and unsatisfactory. "Victrola" is the Registered Trade-mark of the Victor Talking Machine Company designating the products of this Company only. Warning: The use of the word Victrola upon or in the promotion or sale of any other Talking Machine or Phonograph products is misleading and illegal. Vict rol a New Victor Records demonstrated at all dealers on the 28th of each month "Mention the Geographic-It identifies you."