National Geographic : 1917 Jun
T"ogress Making fire was man's first adventure in chemistry. This was the beginning of human progress Here for the first time he produced something which nature had failed to supply The greater beauty of Duratex and its pratdcal superiority to leather for motor car upholstery would seem to indicate that chemical science ° not only has met the situation created by the shortage of leather but has provided something better in place of it. THE DURATEX COMPANY Newark, N.J . "Mention the Geographic-It identifies you."