National Geographic : 1917 Aug
T is in the warm weather and especially after strenuous play or work that one best realizes the all-round satisfaction of an Ivory Soap bath. Then, with the skin hot and chafed, not only are the Ivory mild ness and the Ivory purity more evident but the cooling, cleansing, refreshing action of the Ivory lather is appreciated as at no other time. Bubbling, copious, lively, the Ivory lather carries the refreshing water into every pore. Dirt, perspiration, heat and fatigue vanish in the creamy suds. A quick rinsing re moves every particle of the soap, and the rub-down leaves the body aglow with the de lightful sensation of healthful cleanness. ''Mention the Geographic-It identifies you.''