National Geographic : 1917 Sep
l IIIII 111111111111111111IIIIIIIIIII IIIIII nlllIIIIIlllll ll 111111111111111111111111111111111IIIIIn lnlllllI lllllllIiIii IIIIlllllllllllllll lllllI IIInIII I lllllll I 11111111I I i11111111111i Ill!i tlll lInllnlll lllII III I Three Times As Many People Are Now Buying Franklin Enclosed Cars nothing." normal times. The War, forcing utdily That was before we entered the War. and economy before everything else, quick Today it is a different story. ened this movement. Only a short time ago an Enclosed Car Consider the gasoline mileage of 1 79 had to be everything but practicalto attract Franklin Open Cars on July 13th, 1 9 17, the average car buyer. under standard efficiency test rules-average, But today economy is being forced daily 40.3 miles to the single gallon of gasoline. on the attention of the motorist. Now he Consider the owners tire reports, over a is looking for a way to cut his gasoline cost five-year period-average, 10,203 miles. and tire cost in halfand maintain his mileage. And the same economies of the Franklin S An unfailing gauge of the worth of any fine Open Models apply, within a few per cent, car today is the way it is selling today. The to the Franklin Enclosed Cars. sale facts about the Franklin are interesting. There is something here for every car Franklin Cars are being built at a rate owner to think about - and these are days of three times as many as a year ago and when a car owner has to think if he wants the demand continues to exceed production. to ride. Sedan - - 2610 lbs. $2950.00 Cabriolet - 2485 lbs. $2850.00 Brougham - 2575 lbs. $2900.00 Town Car 2610 lbs. 3200.00 Limousine - 2 6 20 lbs. 3200.00 All Prices F. 0. B. Syracuse FRANKLIN AUTOMOBILE COMPANY - SYRACUSE, N. Y., U. S. A. =_ -= =_- n heattntonofthemoorst Mo h Cnsderth ones' ir rpotsovr _-__ ___- "Mention the Geographic-It identifies you."