National Geographic : 1917 Sep
Photograph from Food Administration CAKE WITHOUT BUTTER; CHICKEN USED INSTEAD All over this country there is being waged a campaign of visualized publicity to promote the conservation of food through substitution. This is done through the medium of window displays in cooperation with hundreds of mercantile associations. These displays of the com parative nutritive value of various foods are governed by the briefly defined policy of the Food Administration, that our national problem is to feed our Allies by sending them as much food as we can of the most concentrated nutritive value. we have considered it always from the viewpoint of voluntary effort. We have asked all to join us as voluntary workers, as we are to effect by a democratic move ment the results which autocracy has only been able to effect by law and organiza tion. Indeed, we feel there is a service here greater than the actual saving and the actual practical result. There is the possibility of demonstrating that democ racy can organize itself without the neces sity of autocratic direction and control. If it should be proved that we cannot secure a saving in our foodstuffs by vol untary effort, and that as a result of our failure to our country we are jeopardiz ing the success of the whole civilized, world in this war, it might be necessary for us to adopt such measures as would force this issue, but if we come to that unhappy measure we shall be compelled to acknowledge that democracy cannot defend itself without compulsion-which is autocracy and is a confession of failure of our political faith. If we can secure allegiance to this na tional service in our 20,000,000 kitchens, our 20,ooo,ooo breakfast, lunch, and din ner tables; if we can multiply an ounce of sugar, or fats, or what-not per day by 10o,ooo,ooo people, we have saved 180, 000,000 pounds in a month. If we save a pound of flour per week, we save 125, 000,000 bushels of wheat per annum. It is this multiplication of minute quan tities-teaspoonfuls, slices, scraps-by 100,000,000 and 365 days that will save the world. Is there any one in this land who cannot deny himself or herself some thing? Who cannot prevent some waste? Is not your right to life and freedom worth this service?