National Geographic : 1917 Nov
The Pershing parallel And how it hits home to You General Pershing knew militaryfunda mentals. That's why he was chosen to lead our expeditionary forces in France. But with all his Army experience, Per shing realized the need for a mastery of the more recent developmentsof warfare. From the moment of his arrival in Europe he has been in almost constant consultation with the great generals Joffre, Castelnau, Foch, Haig, Petain. From these conferences he has gained a firmer grasp of the fundamentals of war. Hehas learned thru them the right course to pursue-the mistakes to avoid. General Pershing was a great soldier when he left our shores. Today he is a greatersoldier. Byabsorbing the first-hand experiences of others he has multiplied manytimes his fund of militaryknowledge. The need for training The wisdom of Pershing's course points a strong object lesson in business. To be a great business man requires much the same qualities as to be a great general, and there is no doubt that thoro scientific training will prove equally advantageous to both. You men whose ambition prompts you to grow to bigger jobs-to greater responsibilities-will you attempt to grow along the narrow confines of your own experience? Will you adopt hit-or-miss methods of gathering business information thrumere contact with your own business and with those who directly or indirectly may be in touch with you in your business? Or will you parallel the course Pershing followed? Will you consult the great business generals and obtain a sound, solid, business training by a mastery of the fundamentals which underlie all business? A short-cut to business knowledge The Modern Business Course and Service of the Alexander Hamilton Institute presents organized busi ness in a systematic, time-saving form. It embraces a thoro, comprehensive presentation of business fundamentals. From the heads of big business down to the juniors whose ambitions are to be the heads later in life, the Modern Business Course and Service is used as a preparation to bigger achievements. Today the demand for trained executives is increas ing. The business barometer points to even greater demand in the future. The man who is prepared with a sound business training is not only able to respond and make good when opportunity presents itself, but has the power within him to create oppor tunity. The kind of men enrolled Presidents of big corporations are often enrolled for this Course and Service along with ambitious young men in their employ. In the Standard Oil Company, 291 men are enrolled in the Alexander Hamilton Institute; in the U. S . Steel Corporation 450; in the National Cash Register Co. 194; in the Pennsylvania Railroad 108; in the General Electric Co. 300-and so on down the list of the biggest concerns in America. Advisory Council Business and educational authority of the highest standing is represented in the Advisory Council of the Institute. This Council includes Frank A. Vanderlip, President of the National City Bank of New York; Judge E. H. Gary, head of the U. S. Steel Corporation; John Hays Hammond, the eminent en gineer; Jeremiah W. Jenks, the statistician and economist, and Joseph French Johnson, Dean of the New York University School of Commerce. Get further information A careful reading of the interesting book, "Forging Ahead In Business," which we will send you free, will show you how to prepare for the increasing number of business opportunities that are bound to come during the next few years. Every man with either a business or a career to guide to bigger, surer success should read this book. Simply fill out and send the coupon below. Alexander Hamilton Institute 63 Astor Place New York City Send me "FORGING AHEAD IN BUSINESS"-Free Name Print here Business Address Business Position '"Mention the Geographic-It identifies you."