National Geographic : 1917 Nov
IT "Not the name of a thing, but the mark of a service" ZDA MAZDA Service, a systematic re- search for mak ing lamps more economical THE MEANING OF MAZDA-MAZDA is the MAZDA 'Service is centered in the Research trademark of a world-wide service to certain lamp Laboratories of the General Electric Company at manufacturers. Its purpose is to collect and select Schenectady. The mark MAZDA can appear only scientific and practical information concerning pro- on lamps which meet the standards of MAZDA gress and developments in the art of incandescent Service. It is thus an assurance of quality. This lamp manufacturing and to distribute this informa- trademark is the property of the General Electric tiontothe companies entitled to receive this Service. Company. RESEARCH LABORATORIES OF GENERAL ELECTRIC COMPANY -I "Mention the Geographic-It identifies you."